On This Day in Art Rock History

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SAN FRANCISCO · THE PSYCHEDELIC ERA · 1960s

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August 10
BG-22

BG-22 · Wes Wilson

Catalog Number
BG-22
Series
Bill Graham
Venue
Fillmore Auditorium
San Francisco
Date
August 10, 1966
Artists
Nickname
Sam the Sham & the Pharaohs / Sit-Ins
Performers
Sam the Sham and the Pharaohs
Sit-Ins

Sam the Sham & the Pharaohs / Sit-Ins

August 10, 1966 was a Wednesday, and it gave Wes Wilson one of his odder Fillmore commissions: a poster, BG-22, for Sam the Sham and the Pharaohs — the Tex-Mex novelty-rock outfit behind "Wooly Bully" and "Li'l Red Riding Hood" — at the Fillmore Auditorium. The support act, per the poster's own phrasing preserved by SFMOMA and FAMSF, was the Sit-Ins; the FAMSF record credits Wilson as designer and the West Coast…

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